Getting customers to the Aha Moment! Summary Background: WonScore from Wonderlic is a B2B product that helps employers recruit the right candidates using data and Industrial-Organizational psychology. WonScore provides in-depth insights into a candidate’s fit for the job through its assessments.
Summary Problem: The Montgomery Park services want to increase awareness about their parks and get more millennials to go to the parks. They also want to increase park engagement through increased use of park facilities as well as technological engagement